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How It Works
Three simple steps to make your content visible to every AI assistant on the web.
Analyze
Submit your website URL after checkout. Our AI agents crawl your entire site — every page, every service, every detail — and extract the business information that matters to AI search engines.
Generate
A specialized AI writer transforms your extracted data into a production-ready llms.txt file following industry-standard formatting. A separate QA agent validates every file before delivery.
Deliver
Your completed llms.txt file lands in your inbox within minutes. Upload it to your website's root directory and your business is instantly discoverable by ChatGPT, Perplexity, Gemini, and every AI search engine.
Why LLMs.txt?
AI search engines need a different kind of guidance. LLMs.txt is the new standard they understand.
Tells search engine crawlers what NOT to access
Lists all pages for indexing by search engines
Guides AI models to your most valuable content
Simple, Transparent Pricing
One flat rate. No subscriptions, no hidden fees. Pay once and get your file.
One-Time
Generate a fully optimized LLMs.txt file for your website
Enterprise
Custom solutions for large organizations
Secure payment processing. One-time charge, no recurring billing.
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Developers, marketers, and agencies already using Swimmi to future-proof their AI visibility.
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Frequently Asked Questions
Everything you need to know about LLMs.txt and Swimmi.
LLMs.txt is a proposed plain-text file format placed at the root of your website (e.g., yourdomain.com/llms.txt). It uses structured headings and links to tell large language models like ChatGPT, Claude, and Gemini which pages and content matter most on your site. Think of it as a roadmap for AI, similar to how robots.txt guides traditional search engine crawlers.
Once generated, place the llms.txt file in your website's root directory — the same folder where your index.html lives. For most platforms: on WordPress, upload via FTP or your hosting file manager; on Shopify, use the Files section in the admin; on Vercel or Netlify, add the file to your /public folder and redeploy. The file should be accessible at https://yourdomain.com/llms.txt.
Include your most valuable, AI-relevant pages: product/service pages, documentation, blog articles, case studies, FAQs, and your About page. Avoid thin pages, login screens, duplicate content, and legal disclaimers. The goal is to guide AI to content that genuinely helps users and demonstrates your expertise.
Update your LLMs.txt whenever you publish significant new content, launch new products, or restructure your site. As a rule of thumb, review it monthly. You can repurchase a generation at any time to get a fresh, up-to-date file.
LLMs.txt is a proposed standard, not yet an official RFC or W3C specification. However, it has gained significant traction among the developer and AI community. Creating the file is low-risk and low-effort — even if not all AI systems use it today, adoption is growing rapidly as AI search becomes mainstream.
LLMs.txt increases the likelihood that AI systems will discover, understand, and cite your content. It doesn't guarantee ranking, as AI citations depend on many factors including content quality and authority. However, having a well-structured LLMs.txt gives you a significant advantage over competitors who don't have one.
Absolutely. Each $24.99 purchase generates a file for one website URL. If you manage multiple sites, simply purchase once per site. For bulk or custom needs, check out our Enterprise waitlist.
Yes. Swimmi only analyzes publicly accessible pages — the same content any visitor (or AI crawler) can already see. We do not store your website content beyond what's needed to generate your LLMs.txt file. Payment data is processed securely through our payment provider and never stored on our servers.
Still have questions? Contact our team
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